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Product & UX
Practice Leader

I'm Michael Kopcsak, a Product, UX Design & Research leader who also happens to be a father, husband, and maker of all kinds of things.

My Story

With over 20+ years of experience I’m a seasoned Product Management & User Experience (UX) leader with deep expertise in design strategy, product development, and team leadership. I specialize in driving user-centric solutions that not only elevate customer satisfaction, but also deliver measurable business results. My experience spans the full spectrum—from consumer and small business products (like Hotmail/Outlook.com and QuickBooks) to large enterprise platforms and partner-facing applications (like Cisco and VMware products). I thrive at the intersection of user needs and business goals, turning complexity into clarity and vision into execution. I've also had the privilege of serving on my local public school board, working to advocate for the needs of children and families in our community.

My Leadership Ethos

I lead with humility, purpose, and a deep commitment to elevating others—believing that true leadership inspires, serves, and creates space for people to do the best work of their lives. I thrive on coaching teams, building vision, evangelizing customer/user needs and growing those around me. From detailed design critiques to high-stakes executive conversations, I bring clarity, credibility, and connection across every level of the organization.

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EXPERIENCEO

Experience

2022-PRESENT

Walmart Logo
Sr. Director/Head of Design

Overall Design Leader for Walmart International responsible for Product Design, User Research, Market Research, Localization, Content Design, and Accessibility. Portfolio spans consumer and enterprise apps and 10 retail store brands.

Team Size:  140+

Geographies: 5 (India, US, Central America, South America, South Africa)

Disciplines led:  6 - Content Design, Design, Research, Accessibility/Inclusive Design, Localization & Design Ops

Budget Managed: $6M+

2020-2022

Equinix logo
Sr. Director/Head of Design

Design Leader for Customer Portals, Mobile apps, Cloud/Compute and Storage management apps, and purchase flows for network connections.

Team Size:  62

Geographies: 3 (US, Singapore, Warsaw)

Disciplines led: 4 - Design, Research, Content & Localization

Budget Managed: $3M+

2016-2020

Cisco Logo
Sr. Director/Practice Leader

Responsible for all UX and Research across the Enterprise Networking - the largest business unit in the company across network automation and assurance (troubleshooting) tools inclusive of AI/ML frameworks and security paradigms.  Our products stood up, operated, secured and triaged the worlds largest networks.

Team Size:  78

Geographies: 3 (India, US, Ukraine)

Disciplines led: 4 - Design, Research, Design Thinking & Design Ops

Budget Managed: $7M+

2012-2016

VMware logo
Product & Design Director

Led a cross-functional team of Product Managers, CX Strategists, User Researchers, and Interaction Designers, delivering data-driven designs and insights for My VMware.com (web and mobile). Responsible for Product Roadmap and budget.

Team Size:  18

Geographies: 2 (US, India)

Disciplines led: 5 - Product Management, CX Strategy, Localization, Design, Research

Budget Managed: $12M+

2011-2012

Intuit Logo
Sr. Group XD Manager

Led a cross-functional team of Content Writers, Designers and Researchers for QuickBooks Online and "new horizon" experiemental propducts one of which became "QuickBooks for the Self-Employed."

Team Size:  32

Geographies: 2 (India, US)

Disciplines led: 3 - Content, Design, Research

2008-2011

Sr. Manager, UX Manager Design & Research
Microsoft Logo

I led the experience design for core Windows Live applications—Email, Calendar, File Sharing, and Instant Messaging—which now power key features of Outlook.com. These products served over 500 million daily users globally, shaping the everyday digital lives of people around the world.

Team Size:  25

Geographies: 1 (US)

Disciplines led: 3 - Design, Linguistics, & Research

Prior to Microsoft, I held Design Leadership roles at Organic, Inc; Symantec, and CNET. 

PORTFOLIO

PORTFOLIO

Selected work below. See more>

These projects highlight the breadth and depth of my design leadership experience across consumer, small business and enterprise digital products and services.

This case study reveals how I stepped into a chaotic product and led a turnaround that not only raised the UX bar for Cisco Digital Network Architecture Center, but also revived team morale and instilled a culture of craft, clarity, and accountability.

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While working at Equinix—the world’s largest data center company—I championed and led the creation of the Quix Design System. What started as a vision quickly became a powerful catalyst for unifying siloed teams, establishing shared design values, and building a collaborative, empowered design culture across global product teams.

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In this case study, I share how I navigated a high-stakes platform transition for My VMware —driving strategy and execution as both product management and design leader to deliver a seamless transformation under pressure.

“Michael enabled our shift from reactive feature support to strategic UX by helping us build a research function focused on generative discovery. His informal playbook, including design sprints, accelerated my onboarding and helped us quickly deliver a live MVP within three months."

Quote from a performance review

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Contact Me
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